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Contact Information:

For Media related requests, interviews, or excerpts please contact:

Media Relations Manager 


704.953.5500 Ext. 3

Attn: Go For Broker

200 S. Tryon Street

Charlotte, NC 28202


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About the Book: 

Go For Broker was written to reduce the complexity associated with the commercial real estate transaction process. 

About the Author: 

John Culbertson, CCIM, CRE, SIOR is the managing partner and founder of Cardinal Real Estate Partners. John founded the firm in 2006 based on the three following principles: Staff only education professionals; incorporate proprietary processes; and take a higher level of accountability for client satisfaction. Cardinal Real Estate Partners allows clients to determine and agree upon a series of Key Performance Indicators (KPIs) for measuring the success of their deal, thus bringing change to the traditional brokerage model.

Before founding Cardinal Real Estate Partners, John was Senior Vice President of land and industrial brokerage and development in the Carolinas for the Trammell Crow Company where he led the disposition of the Charlotte Coliseum (former home of the Charlotte Hornets) as well as other noticeable private and public projects. Before working at the Trammell Crow Company John was Regional Director of International Airport Centers, an institutional real estate developer of airport cargo facilities owned by a top five pension fund.

He has been appointed to many boards throughout the industry, including the North Carolina Turnprike Authority (Chair of Plans and Programming), NAIOP, REBIC, the Mecklenburg/Union Metropolitan Planning Organization, the Charlotte Regional Roads Committee and the Charlotte City Club House Committee. He is also a member of the Urban Land Institute. 

John values civic involvement and is an active member of his community. He is president ex-oficio of Queens University Learning Society as well as a member of the board of visitors for Johnson C. Smith University. He sat on the board of directors for the Children's Theatre of Charlotte and the development committee for Trinity Episcopal School.

John has been an enthusiastic participant in the Strategic Coach™ program since 2000. 

He resides in Charlotte, NC with his wife Leslie and their three active boys.

Book Cover Images

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Interview Resources:

Suggested interview questions:

1. What are the 7 steps to hiring a broker for today's complex commercial real estate deals?

2. Real estate is often one of the largest expenses on a company's P and L, but it often overlooked. Why is this the case and what should leaders know about commercial real estate?

3. Commercial real estate deals are more complex than ever, what tips do you have for negotiating a great deal that will last the test of time?

4. When marketing a challenging real estate asset, like you did when brokering the Charlotte Coliseum, what is the right process to get real results?

5. Often a broker's interests are misaligned with those of their client's - tell me why this happens and what are some possible solutions.